Fertility treatments have high physical & emotional burdens and high drop‐out. Many patients report negative experience with current fertility care and it’s this lack of patient-centered care that researchers say leads to disruption and treatment drop-out.

 Patients say empathetic care is very important, but there may be a disconnect between what doctors think they are delivering and what patients say they are experiencing. Researchers say that physicians polled actually underestimate the importance of patient‐centeredness, and they aren’t best placed to evaluate their own ability to deliver patient-centered care.

Patient-centered care means higher patient satisfaction rates and potentially better treatment outcomes. Efforts to meet patients' needs for counseling around religion and personal values equates to patient empowerment at every stage of treatment. A more empowered patient puts less burden on clinical staff.